HappyLand

About HappyLand

{"time":1704988878000,"blocks":[{"data":{"level":6,"text":"Highlights"},"type":"header"},{"data":{"items":["HappyLand is bringing the FarmVille success to the blockchain","A play-to-earn agriculture-simulation game, where players manage farmland, harvest crops and raise livestock, all while getting rewarded to play.","HappyLand has raised $2.97M from VCs such as AU21 and SMO Capital"],"style":"unordered"},"type":"list"},{"data":{"level":6,"text":"Product"},"type":"header"},{"data":{"level":1,"text":"HappyLand is bringing the FarmVille success to the blockchain."},"type":"header"},{"type":"paragraph","data":{"text":"FarmVille became the most popular game on Facebook in 2009 and held that position for over two years. At its peak, in March 2010, the game had more than 80 million monthly active users and daily users peaked at 34.5 million. HappyLand builds on this proven game concept and revolves around various aspects of farmland management, such as plowing land, planting, growing, harvesting crops and trees as well as raising livestock. The farming and city system includes shopping malls, entertainment venues, and more. After connecting their wallet to the platform, players initially start with a farmhouse and a warehouse. They can purchase extra farmland with different rarities and various productivity levels. As players buy more land they can also buy additional seeds to grow more plants, which then can be sold to in order to gain more experience and tokens. On top of that, players can develop their own seed at the techlab, allowing each player to be creative and develop unique farming strategies. At a certain stage, farmers can unlock factories and implement machinery into their farming.\r\n"}},{"type":"image","data":{"caption":null,"stretched":false,"url":"https://assets.polkastarter.com/vx8jj3mg3ow1dgvgbiz1pqj5s1ot","withBackground":false,"withBorder":false,"file":{"url":"https://assets.polkastarter.com/vx8jj3mg3ow1dgvgbiz1pqj5s1ot"}}},{"data":{"level":6,"text":"Problem"},"type":"header"},{"data":{"level":1,"text":"Established play-to-earn games require a significant upfront investment"},"type":"header"},{"type":"paragraph","data":{"text":"Traditionally players have to make a large financial investment in order to obtain a game, accept a freemium model or need to acquire costly NFTs to be able to participate in the game economy."}},{"data":{"level":6,"text":"Solution"},"type":"header"},{"data":{"level":1,"text":"Democratizing access to play-to-earn gaming"},"type":"header"},{"type":"paragraph","data":{"text":"In HappyLand’s P2E model, players have almost unlimited earning potential, with only small investments. Players initially need to buy HappyLand’s native token $HPL to acquire land, crops and animals. Through participating in the in-game economy, players are in-turn rewarded $HPL. Furthermore, existing crypto farming games have not incorporated characters in their game, which will allow users to individualize their game experience through unique character styles and merchandise."}},{"data":{"level":6,"text":"Business Model"},"type":"header"},{"data":{"level":1,"text":"Protocol revenue through marketplace fees and NFT sales"},"type":"header"},{"type":"paragraph","data":{"text":"HappyLand collects a small transaction fee for each interaction on its marketplace.\r\n"}},{"type":"image","data":{"caption":null,"stretched":false,"url":"https://assets.polkastarter.com/xmmwvunqh8b1s33trlmja3vscn0k","withBackground":false,"withBorder":false,"file":{"url":"https://assets.polkastarter.com/xmmwvunqh8b1s33trlmja3vscn0k"}}},{"data":{"level":6,"text":"Market"},"type":"header"},{"data":{"level":1,"text":"Blockchain gaming industry still in its infancy"},"type":"header"},{"type":"paragraph","data":{"text":"It is estimated that the current size of the decentralized gaming space is around 2.5M players. However, in many places such as South America and Africa, the trend has yet to gain traction. With many players yet to discover blockchain gaming, the player base is set to grow exponentially in the next few years and could easily reach a few 100M players sooner than later."}},{"data":{"level":6,"text":"Investors"},"type":"header"},{"data":{"level":1,"text":"$2.97M raised from top VCs"},"type":"header"},{"type":"paragraph","data":{"text":"HappyLand has raised $2.97M from investors such as AU21, HC capital, Banter Capital, Kyber Ventures, Netvrk, ZBS Capital, Kyros Ventures, Maven Capital, DEXT Force, Gains Associates, GoodGamesGuild, RealDealGuild, SMO capital and TK Ventures."}},{"data":{"level":6,"text":"Team"},"type":"header"},{"data":{"level":1,"text":"Experienced team with extensive knowledge in game and software development."},"type":"header"},{"type":"paragraph","data":{"text":"Happyland's team is led by Khoa Phan (Founder and CEO), who has 15+ years of experience in software and game development. He has a master's degree in computer science from St. Petersburg Polytechnic University and has ranked in the top three for several mathematical olympiads. The lead developer Minh Nguyen has 10+ years of experience in game development and project management. Dinh Le is the games product lead and has previously worked in publishing and gaming for several years. The team's advisors include Kenzi Wang (AU21, Cere Network), Santiago R Santos (ParaFi Capital, PleasrDAO) as well as Kieran Warwick (Co-Founder/CEO of Illuvium)."}},{"data":{"level":6,"text":"Token Utility"},"type":"header"},{"data":{"level":1,"text":"$HPL: HappyLand’s native token"},"type":"header"},{"type":"paragraph","data":{"text":"The game economics are closely following Axie Infinity's dual-token model. HPL is Happyland's native token, which will be used for general governance purposes, farm upgrades, P2E rewards, marketplace transactions, and staking."}}],"version":"2.27.2"}